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Eating Green: A Guide to Spring Produce with Melissa's & PacFAB

  • Pacific Food and Beverage Museum 731 S. Pacific Ave. San Pedro, CA 90731 United States (map)

Pacific Taste is an ongoing series of culinary demos, talks, and workshops hosted by the Pacific Food & Beverage Museum in Los Angeles. A wide range of culinary professionals, cookbook authors, PacFAB curators, and others deliver lively lectures and lead tastings and hands-on workshops demonstrating the rich culinary traditions and distinctive cuisines of the American West, Pacific Rim, and beyond.

Eating Green: A Guide to Spring Produce

with Melissa's & PacFAB

Featuring Robert Schueller & Tracey Mitchell

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Spring, characterized by new growth and lengthening days, is a season of agricultural plenty, offering a cornucopia of fresh fruits and vegetables. And on Saturday, May 11, at LA's Pacific Food & Beverage Museum, produce expert Robert Schueller, Director of Public Relations at Melissa's Produce, and PacFAB Director Tracey Mitchell present a culinary show and tell, cooking demo, and tasting, featuring examples of spring's bounty from Melissa's Produce. After the program, Robert will sign copies of Melissa's Great Book of Produce: Everything You Need to Know about Fresh Fruits and Vegetables.


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Robert Schueller's formal role at Melissa's / World Variety Produce is Director of Public Relations, where he specializes in handling all public relations for food trade and consumer press. In the pages of national consumer and trade publications and among radio and television personalities, however, he holds the title "Produce Expert." And to date, he is credited with more than 10,000 articles in consumer and trade press. He also handles all aspects of the company's marketing, including forecasting, researching, creating, and designing marketing promotions for the sales team. Over the last decade, he has co-authored six cookbooks: Melissa’s Great Book of Produce, Everyday Cooking with Organics, Great Pepper, Dutch Yellow Potato, Hatch Chile, and 50 Best Plants on the Planet.

Schueller has given leading industry, trend, and marketing presentations at food events and trade conferences, including Disney’s Food & Wine Festival, OC Fair, the Culinary Institute of America (St. Helena), Produce Marketing Association, and United Fresh Fruit & Vegetable Association. He serves as the Produce Guru at Cooking Light, Co-Chair of the James Beard Foundation's Annual Los Angeles Dinner, Food & Wine Presenter at Walt Disney World Epcot and Disneyland, and Culinary Presenter at OC Fair. He is a member of the James Beard Foundation (JBF), International Association of Culinary Professionals (IACP), Produce Marketing Association (PMA), and National Association of Special Food Trade (NASFT).


Tracey Mitchell, Director of LA's Pacific Food & Beverage Museum, was born and raised in New Orleans, a place where food was very important to her community and her family, and where people take pride in their diverse food culture. She grew up on Julia Child’s cooking shows, and her mother imparted a love of food and French-based culinary expertise. After studying, teaching, and performing music, working as a professional singer, Tracey continued her studies at the graduate level, both in the arts and business administration. She then worked in academia, government, and nonprofit management, all the while honing her skills as a cook and gardener.