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Finding and Building Your Brand: Food Entrepreneurship Day at SoFAB

  • Southern Food & Beverage Museum 1830 Martin Luther King Junior Boulevard New Orleans, LA, 70113 United States (map)

SoFAB is holding an entrepreneurship panel, Finding and Building Your Brand in the Rouses Culinary Innovation Center by Jenn-Air. The panel is a part of the Paul McIlhenny Entrepreneurship Program.  It features Walter Wolf, an attorney who will be discussing the legal aspects of branding including recipes, formulas, names and logos; Brad Brewster from Bent Media, who will be discussing branding and identity building; and Nancy Wilson, author and former owner of Mam Papaul's brand products, who will discuss the development of the brand and identity of these products.

Although the panel is aimed at the culinary entrepreneur, it is open to anyone who is interested. Seating is limited to 75 attendees on a first come, first seated basis, and is free with museum admission. You can reserve a spot below, but you will still need to pay museum admission to attend.


About the Presenters

In 1992 Brad Brewster founded Bent Media, an interactive media company in New Orleans. His first project, a digital marketing campaign for Tulane University, was a tremendous public relations success featured on The Today Show, USA Today, and Advertising Age, and brought him a series of national clients.

In 1995 Brad led the company's shift in focus to website development, e-commerce, online marketing and social media; serving such clients as Tabasco, Lands’ End, Reily Foods, Kikkoman, Kraft Foods, Old Bay Seasonings, Evamor Water, Beer Nuts and Smoothie King. Brad has led the continued evolution of Bent Media, now a full-service interactive agency with 25 years in the digital trenches and over $11M in capitalized billings.

Inspired by the stories of her Italian American mother-in-law, Angelina Culotta, Nancy Wilson undertook Louisiana's Italians, Food, Recipes, and Folkways thirty years ago as a way to preserve Ms. Culotta's ethnic and religious pride for future generations. She was so inspired by collecting and documenting original Italian recipes, stories, and traditions for this book that she built a mud oven in order to bake her own authentic Italian bread at home!

In addition to her interest in Louisiana's cultural history, Mrs. Wilson's personal interests include cooking and baking, heirloom sewing, collecting antique linens and lace, and writing for preschool children. Her other books include St. Charles Parish, A Brief Look at the Past, Mam Papaul's Country Creole Basket, and Now You're Cooking Louisiana Style. Since 1972, she has been president of Louisiana Gourmet Enterprises, Inc., a family-owned business that manufactures Cajun-Creole dinner mixes and specialty gourmet cake and frosting mixes under the Mam Papaul brand name.

Walter Wolf is a lawyer in private practice with the Mora Law Office. Mr. Wolf has several years of experience in representing established and start up businesses.  He has extensive experience in admiralty law and in intellectual property.  He is the past chairman of the Louisiana State Bar Association’s Intellectual Property Committee and he is the current chairman of the New Orleans Bar Association’s Intellectual Property Committee. Mr. Wolf is a 1992 graduate of Loyola Law School, where he was a member and the Articles Editor of the Loyola Law Review.  He has also been an adjunct professor at Loyola in the field of entertainment law and international law.