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Celebrate the Day of the Dead at SoFAB

  • Southern Food & Beverage Museum 1504 Oretha Castle Haley Boulevard New Orleans, LA, 70113 United States (map)
By Tomascastelazo (Own work) [CC BY-SA 3.0 (], via Wikimedia Commons

By Tomascastelazo (Own work) [CC BY-SA 3.0 (], via Wikimedia Commons

Join us at SoFAB for a celebration of your departed loved ones on October 29 as we recognize El Día de los Muertos with a day of activities and foods for adults and children. In partnership with Ochsner's Eat Fit NOLA Program and the New Orleans Consulate of Mexico, the Southern Food & Beverage Museum will be transformed into an interactive Mexican market.

We’ll learn about Latin American traditions associated with the holiday while listening to lively Mariachi music and everyone will have the opportunity to decorate their own sparkling sugar skulls to take home! There will also be stations for cutting out Papel de Picados (paper lace decorations), as well as constructing colorful paper mache masks. The Mexican Consulate will provide coloring books for children.

At 11:30 AM, Mario Padilla will discuss the traditions of El Día de los Muertos. Dancer Catalina Reyna will perform a traditional Day of the Dead dance from the Huasteca Region of Mexico following the lecture. Then, at 1 PM, join us in the kitchen for a taste of the culture. Chef Melissa Araujo of Saveur Catering and Alma will demonstrate several traditional treats and snacks associated with the holiday, from calabaza en tacha (candied pumpkin) to champurrado (chocolate atole - a drink kind of like hot chocolate) and pumpkin tamales. For adults only, there will be a tequila tasting!

Throughout the day we'll also be updating the museum's Día de los Muertos altar, found in the Texas exhibit. We will incorporate new items into the exhibit and discuss the significance of the alter in Latin American culture. Bring something to share! The artifact you contribute could become a permanent part of the museum's collection!

We're excited to offer free admission for Louisiana residents and Louisiana students all day! Free admission is made possible by support from Domino Foods, Inc. For out of state residents, the event will be free with museum admission -- $10.50 for adults, $8.50 for Toups South customers, and $5.25 for kids 3 and up (only during the activities!), seniors and active military. Samples and activities available while supplies last.

On El Día de los Muertos, or Day of the Dead, Mexicans to remember and pay tribute to their deceased loved ones. Celebrated between October 31st and November 2nd, this holiday is similar to the American celebration of Halloween, with its themes of death and the spirit world. However, unlike the modern-day interpretation of Halloween, El Día de los Muertos is neither morbid nor gloomy. It is a festive remembrance of those who have departed.