Back to All Events

Distilled Knowledge: Book Signing with Author Brian Hoefling

  • Southern Food & Beverage Museum 1504 Oretha Castle Haley Boulevard New Orleans, LA, 70113 United States (map)

Join the Southern Food & Beverage Museum in the gift shop for a book signing of Distilled Knowledge: The Science Behind Drinking's Greatest Myths, Legends, and Unanswered Questions by author Brian Hoefling. For the first half hour, Brian will give a talk confirming or refuting common beliefs about what helps you stay sober longer or get drunk faster, from the temperature of your drink to your BMI. He'll then sign copies of his book and take individual questions about drinking and science.

This event is presented in partnership with the John & Bonnie Boyd Hospitality & Culinary Library and is free with museum admission. Those who purchase a book will receive 1 complimentary admission per book. 

About the Book

Armed with cutting-edge research and a barfly’s thirst for the truth, cocktail instructor Brian D. Hoefling tackles the most burning questions and longest-held myths surrounding that most ancient of human pastimes—with the science to either back them up or knock them down. From the ins and outs of aging to the chemistry of a beer head and the science behind your hangover, Distilled Knowledge provides a complete and comical education that will put an end to any barroom dispute, once and for all.

About the Author

Brian D. Hoefling is a cocktail historian, instructor, and inveterate barfly. The founder of the Herzog Cocktail School and a specialist in custom cocktail courses, he works today for the distributor Hub Beverage, specializing in craft spirits from around the Northeast. He lives in Boston with an impressive selection of rums. Visit him at