Back to All Events

Zero Proof: Lyre's Non-Alcoholic Spirits with Matt Martinez

  • Pacific Food and Beverage Museum 731 S. Pacific Ave. San Pedro, CA 90731 United States (map)

Pacific Taste is an ongoing series of culinary demos, talks, and workshops hosted by the Pacific Food & Beverage Museum in Los Angeles. A wide range of culinary professionals, cookbook authors, PacFAB curators, and others deliver lively lectures and lead tastings and hands-on workshops demonstrating the rich culinary traditions and distinctive cuisines of the American West, Pacific Rim, and beyond.

Zero Proof: Lyre's Non-Alcoholic Spirits with Matt Martinez

Lyre's Range_1.png

Non-alcoholic beer has been brewed and enjoyed by millions since the advent of Prohibition. But until recently, the distinctive tastes and pleasures of fine spirits were off limits to those who either cannot or choose not to imbibe them. On October 20th, visit LA's Pacific Food & Beverage Museum for an afternoon with Matt Martinez, Brand Ambassador at Lyre's Non-Alcoholic Spirits, created in Australia but now available world wide. Guests will learn how Lyre’s has been crafted to replicate the flavors of the world’s favorite spirits, the market changes that created a demand for them, and taste selections from Lyre's extensive range of zero-proof, "impossibly-crafted" expressions. After the program, enjoy refreshments courtesy Melissa's Produce and PacFAB Director Tracey Mitchell.


matt headshot.jpg


Matt Martinez is a 27-year veteran of the food and beverage industry, including 15 years' experience behind a bar. He has run the beverage program for The Beverly Hills Hotel and served as F&B manager for Gordon Ramsay. Matt is a decorated mixologist, having been awarded the titles of Grand Mixologist by Travel & Leisure magazine (2007) and named one of the "Top 10 Trend-Setting Mixologists 2008" by Beverage Media Group. He has been featured in numerous periodicals, including the Robb Report and the Los Angeles Times "Food & Wine" section.

For seven years, Matt worked at a top liquor distribution company, helping dozens of bars and restaurants in the Greater Los Angeles area improve their beverage programs through streamlining operations and increasing profitability. Matt also worked as Southern California Market Manager for a luxury vodka brand and is well rounded in F&B operations and the liquor distributor and supplier worlds. Matt recently created his own e-commerce company, selling quality hemp oil and CBD products.


full logo copper.jpeg

Many years in the making, Lyre’s exquisite range of lovingly-crafted, alcohol-free, classic spirits was born from a quest to make the impossible possible. To provide an alternative to those who don’t wish to imbibe alcohol, but still wish to enjoy the mirth, merriment, and social intercourse of a soiree or shindig.

But this is not just any alternative. Every Lyre’s spirit looks, tastes, and sashays around the palate just like the original. And yet, the absence of giggle juice enables revelers to remain clear-headed, of good cheer, and in fine fettle to pursue whatever tickles their fancy the following day. Lyre’s–the finest range of non-alcoholic classic spirits the world has ever seen.