Throughout its two-century-plus history, the cocktail has influenced art, film, music, politics, and theater around the world. The Museum of the American Cocktail (MOTAC), a division of the nonprofit National Food & Beverage Foundation, celebrates that singular cultural icon and develops its craft, field, and market through exhibits, programming, and a range of media. Founded by craft cocktail pioneer Dale DeGroff and a group of eminent cocktail authorities, MOTAC preserves and develops a rich facet of American—and global—culture, advances the profession of bartending, and expands consumer knowledge of mixology. Led by Director Philip Dobard, it maintains permanent collections in Los Angeles and New Orleans and provides educational resources to professionals and enthusiasts in the fine art of crafting the cocktail through a series of seminars and other programs conducted by the world's foremost experts in locations across the country and globe, among them Los Angeles, New Orleans, New York, and Washington, DC.
In 2008, MOTAC opened inside the Southern Food & Beverage Museum in the Riverwalk Marketplace. In 2013 MOTAC officially became part of the National Food & Beverage Foundation, reopening with SoFAB at 1504 Oretha C. Haley Blvd in 2015. Additional exhibits have since opened in Los Angeles, with more to come. Programs, cocktail tastings, and lectures take place in the Los Angeles area, New Orleans, and more...
What a year! We just wrapped up our 9th annual State of the Art Cocktail Extravaganza celebrating our local bartenders and spirits. Learn more and get the winning recipes here!
We’re celebrating The Museum of the American Cocktail this July! Learn more about America’s own booze, moonshine, and get ready for Tales of the Cocktail.
Celebrate all the ways you can learn with NatFAB this month.
Touring the Cocktail: Vive le Vodka made for a delightful Sunday afternoon of sampling and learning about the history of the “subtle spirit.”
As part of SoFAB's 10 Year Anniversary Party, we popped open a few bottles of Absinthe and celebrated this infamous drink in the Galerie de l'Absinthe.
In 2018, the Southern Food & Beverage Museum celebrates 10 years of being open! We kicked off the year of celebrations on Wednesday, October 25th with a slew of awards, speakers, and cheese.
The Museum of the American Cocktail hosted the annual State of the Art fundraiser on July 18th, celebrating independent American spirits with local bartenders and their delicious cocktails.
New exhibits are always in the works here at the Southern Food & Beverage Museum. We're happy to announce three additions this spring: an update, a new exhibit, and a planned online exhibit!
Here's to a happy 2017! NatFAB has a few New Years resolutions too, so see what we're up to and what you can expect this year.
MOTAC celebrated the Day of the Dead on November 1st, with a colorful and delicious dinner at Lotería Grill in Hollywood and a tequila education courtesy of Chantal Martineau, author of How the Gringos Stole Tequila.