Throughout its two-century-plus history, the cocktail has influenced art, film, music, politics, and theater around the world. The Museum of the American Cocktail (MOTAC), a division of the nonprofit National Food & Beverage Foundation, celebrates that singular cultural icon and develops its craft, field, and market through exhibits, programming, and a range of media. Founded by craft cocktail pioneer Dale DeGroff and a group of eminent cocktail authorities, MOTAC preserves and develops a rich facet of American—and global—culture, advances the profession of bartending, and expands consumer knowledge of mixology. Led by Director Philip Dobard, it maintains permanent collections in Los Angeles and New Orleans and provides educational resources to professionals and enthusiasts in the fine art of crafting the cocktail through a series of seminars and other programs conducted by the world's foremost experts in locations across the country and globe, among them Los Angeles, New Orleans, New York, and Washington, DC.

In 2008, MOTAC opened inside the Southern Food & Beverage Museum in the Riverwalk Marketplace. In 2013 MOTAC officially became part of the National Food & Beverage Foundation, reopening with SoFAB at 1504 Oretha C. Haley Blvd in 2015. Additional exhibits have since opened in Los Angeles, with more to come. Programs, cocktail tastings, and lectures take place in the Los Angeles area, New Orleans, and more...



The New Orleans Collection of The Museum of the American Cocktail is located inside the Southern Food & Beverage Museum at 1504 Oretha C. Haley Boulevard, New Orleans LA. Access to the collection is included in your admission.

Many thanks to the sponsors of The Museum of the American Cocktail. 

Upcoming MOTAC Events